Say Goodbye to Writer’s Block


If you were to look up Google for ‘How to overcome writer’s block’, you’d probably come across a multitude of tips ranging from eliminating distractions, taking a walk to clear the block to online tools that generate blog topics based on keywords. This blog post, however, does not deal with any of these.

For every article, writers have to ideate and write so as to evoke a call-to-action from readers. Given that no two clients have similar requirements, the back-to-back deadlines can take a toll on your creativity. Here are five tried and tested tips that can help you in your moment of crisis:

Stay rooted

Yes, you need to put in a lot of research for every topic that you write about. But in the midst of it all, don’t forget that ‘your’ contribution to the copy is what makes it a writer’s work. Put yourself into what you write. If you were a reader browsing on the given topic, what would you look for? What is the relevance of the topic in your life outside of work? When you learnt about your client’s requirements and their brand identity, what did you relate it to in your life? If it is of any help, try blurring the lines between the ‘you’ at work and the ‘you’ outside. Give yourself to what you write.

Say yes to chit-chat

It always helps to get a different perspective on a subject. If you feel like you are unable to grasp or deliver the content requirement, talk to your colleagues about the topic. Some of them may be better informed about your topic than you are. Talking to them will help you chalk out a framework for your content. It could also trigger a new idea or emotion that could make a drastic difference to the voice of your content.

Stop typing

This is particularly important if you have deadlines to meet one after the other, or when you have to switch between clients in a matter of few hours. We understand you are in a rush. But blindly typing a few standard phrases that may not be relevant, will not give you the desired results. Instead, take 5 to 10 minutes off to contemplate on the new piece that you are about to churn out. Let it play a new song of thoughts in your head, and when you feel like you know what to write, get started on the next article.

Record your thoughts

There will be times when you run short of the right words to use, despite having your basic idea in place. Don’t ever let that stop you from putting down what you have in mind. Make a framework or write as your thoughts flow. You can fine tune it later to better convey the message, and there’ll always be an editor who’d review your article. But if you insist on getting it right the first time, the copy may lack clarity apart from the additional time and effort spent on it by the team.

Read the newspaper

It is common knowledge that reading greatly improves your language. But did you know that reading the newspaper improves your efficiency as a writer? Here’s how – when you are updated on recent trends, you will reflexively know how to use your knowledge to sell the brand you are writing for. You will know what to include in your content so as to make it relevant for the current times. This cuts the time you spend on your research since you specifically know what to look for. And the icing on the cake? You also learn which keywords to use.

So, who’s going to be the big, mean CONTENT machine? Say, “I AM”.