Case Study

Brand visibility through strategic content and social media marketing

Yorke Communications helped CMS IT Services, one of India’s top IT Services firms, set up a robust marketing program. By charting out a comprehensive digital marketing strategy involving content and social media marketing, the client successfully established a strong brand presence in the social media and digital world.

Brand Visibility

Lead generation campaign and promotion for a global startup event

Yorke Communications ran a four-week program for the South Korean IT Promotion Agency, NIPA to attract Indian start-ups to its global K-Startup Challenge in Seoul. With the help of Adfactors PR, our parent organization, Yorke Communications launched a coordinated lead generation campaign – delivering over 280 applications from India – an achievement that exceeded the client’s expectations.

Lead Generation

eBook - YCPL - Communication Asset

A Comprehensive Communication Strategy Guide for Financial Services Businesses

India is at the cusp of a massive financial metamorphosis and the growth for banks and financial institutions depends on the accurate mapping of this metamorphosis as well as evolving their communication strategies accordingly.

This eBook explores:

  • The 10 latest marketing trends that impact financial institutions worldwide
  • Changing the landscape of Accounting in the new financial services landscape and its implication on communication
  • Investment trends and what it means for business communications
  • Banking for Young India and the need for a fresh communication approach for them

Read the eBook to see how you can optimize your communication strategies in the new era of Banking and Finance. It’s time for a change.

Red book of content marketing-1

The Red Book of Content Marketing, a Definitive Handbook for Marketers

The second edition of The Red Book of Content Marketing, created in collaboration with Paul Writer, takes a deep dive into the most adopted content marketing practices, strategies, and tools at a comprehensive level.

Here’s what you’ll learn from the Red Book of Content Marketing:

  • Content marketing tools & trends that rule 2018
  • Best practices to improve your content game
  • How to get ready for the next phase of growth

If you’re grappling with your content marketing strategy and wondering how to bridge the gap, the Red Book of Content Marketing is the perfect solution to get you on the right path!

India’s first exclusive Red Book of Content Marketing

Created in 2016, in collaboration with Paul Writer, The Red Book of Content Marketing takes a deep dive into the tactical manoeuvres of content marketing at a comprehensive level.

Here’s what you’ll gain from the Red Book of Content Marketing:

  • How to get started with content
  • Data and insights into content creation to meet goals
  • Tactics to better engage with audience
  • An in-depth overview of content curation
  • Adopt data-driven content marketing
  • Best practices of content marketing

If your content strategy is taking your business nowhere, the Red Book of Content Marketing is the perfect solution to get onto the right path!


Corporate storytelling that drives business value

Take a look at some of our success stories. These organizations achieved success with their internal communication, lead generation campaigns, and enhanced their brand visibility all thanks to the power of storytelling and impactful content.

Delivering successful content marketing campaigns

It’s been a remarkable year for Yorke Communications in terms of delivering value to our clients. Take a look at the milestones our clients achieved. Quality content combined with digital prowess led to some successful digital campaigns.

Everyday is Women’s Day

We asked all the men what Yorke Communications without women would be like, and things quickly got out of hand.

How corporate storytelling can set you apart

Here are couple of stories from our portfolio that we are proud of. These are stories of organizations have progressed in their brand-building journey with careful planning and a perfect combination of our online and offline content marketing campaigns.

YCPL in 2017

From regularly solving our customer pain-points to redefining their internal communications building our in-house video production team and becoming partners of BBM international content marketing network and IBM Cloud Video –  2017 had really been an eventful year at Yorke Communications.

Video marketing trends to watch out for in 2018

Video is taking digital marketing strategies by storm. From live video streaming to search embedded videos and user-generated video content, businesses are discovering multiple avenues to communicate with their audience. Here is a look at what type of videos are trending and why you should take note.

YCPL Mannequin challenge

All work and no play makes Jack a dull boy! We at Yorke Communications take this pretty seriously. Our play happens alongside our work; how else would storytellers keep the creativity going! Check out how we nailed the Mannequin Challenge at our awesome new office.

Revolutionize Customer Engagement through Videos

How effective is your video? And how does it impact your ROI? Creating great video content is only half the battle won. What about good video and content marketing? Learn more about Yorke Communications and how can we make your videos work for you.

Brand Marketing through Storytelling

The best brands are built on great stories – Stories help you stand out from the noise. Own your brand messaging with targeted marketing campaigns focused on storytelling. Connect with those who matter the most to you – your clients.