We live in an age of information overload, and businesses must explore different ways of offering their content in audience friendly formats.
The hottest trend today is Video Content — it appeals to the consumers’ visual appetite. Did you know that 80% of internet users recall watching a product video ad on a website they visited in the last 30 days? After viewing the ad, 46% said they took some action — surfing for more information, visiting the advertiser’s website or purchasing the product. [Read more…]