Newsletter – July 2014


The Pitch

Did you know that content marketing is one of the fastest growing sales strategies? An increasing number of marketers are relying on content to connect with their customers. It is proof of your brand’s expertise so you become an authority with your target audience. Good content also guarantees a higher Google ranking. Read more

Expert Talk

How to Measure the Social Performance of Your Business

We interviewed Ms. Sweta Sarma, COO, Simplify360, a leading social business intelligence firm. She believes one of the reasons social RoI is a challenge is because marketers don’t align digital goals with the overall business goals. Read more

How Content Marketing Can Amplify Your Brand’s Reputation Online

Content marketing helps establish value and character of your brand. Creation and publication of informative, creative and not-directly promotional content can help brands put a positive spin on their image. Read on and find out how content marketing can amplify your brand’s reputation online. Read more

E Book

Rethink Your Content Marketing to Attract and Engage

Does your content engage with your target audience and encourage them to engage with your brand? If it does, you should expect to see results in the form of conversions. Read this e-book to know more about how some brands went above and beyond to meet their customer’s needs and interests. You will also find great tips on making your content more engaging and impactful. Download here

Editor’s Note

Reethi Rai

Senior Content Writer Yorke Communications

Ever wondered how a business goes about making itself more visible through search content? Creating and updating a blog, publishing an email newsletter, using social media builds a connection with your prospects. It helps them with the content they need at each stage of the buying cycle. Read this issue of fYi to learn how to use content effectively in your marketing mix.


Content Strategy for E-commerce Sites

E-commerce websites need a focused content strategy for nurturing customers and widening possibilities with SEO. They need to create and market content that is most likely to convert into an action, including purchase or newsletter signup. Strong visual designing for product display is an added plus. Read this blog to find out more about content strategy for e-commerce websites. Read more

Content Marketing – The Ultimate Tool for B2B Companies

Adoption and effectiveness of content marketing appears to be on the rise for B2B companies. Brand awareness remains the top content marketing goal. These companies use interactive social media pages on LinkedIn, Facebook, Twitter, Google+ and other platforms. Should they choose to outsource it to experts or prefer to handle it internally? Read more

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Content Writers

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