Newsletter – February 2015

Adfactors PR acquires a strategic stake in Yorke Communications

On Friday February 6, 2015, we announced a major milestone in our journey with Adfactors PR taking a stake in the company. This will strengthen our reach and delivery and also offer an unmatched joint value proposition to the market. Read more

Give it a thousand days!

When I was contemplating starting this business after more than 20 years in the Corporate Sector, my boss and mentor told me, “Give it a thousand days.”  I’m proud to say Yorke Communications has survived that and more with confidence, courage, determination – and a good dose of humor. Read more


Eight Ways Public Relations Can Fuel Successful Content Marketing

Let it be any activity, online or offline, Public Relations is designed to improve communications and build relationships with audiences that matter to your business. Your content marketing plan can surpass your expectations for success, when PR adds fuel to this content fire and helps deliver more.

Source: Content Marketing Institute

Open Your Eyes, Worker

Thou shalt not become a worthless worker; this probably should be the first commandment for all salaried employees of the great Indian Private Sector. Have you ever thought you are being seduced by your employer into believing that you work for an extraordinary brand? Just stop and think again. Read more