Newsletter – December 2013

The Pitch

Go to the marketplace

Word Cloud

Setting clear goals and then working towards them while making constant improvements in the process towards total efficiency, is the mantra to run successful campaigns. Good marketing campaigns must be run not just to fill up a slot in the calendar, but to get a suitable response.

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How to Measure the Success of Your Content Marketing Campaign

Tips to create the content that you need for a successful content marketing campaign:
  1. Decide where you are going
  2. How you want your content to work to increase conversions
  3. Check out if your content ranks high in the search engine pages
  4. Measure the effectiveness of your content in the social space
  5. Consider the time and money to create an effective content marketing campaign


Creating User-Generated Videos

Today, more businesses are opting for campaigns and promotions that involve consumer participation. User-generated videos are popular because they encourage consumers to participate and share their experiences, and build brand credibility.Read more

Content Talk

Championing Internal Communication

He is a man on a mission. Backed by 14 years of experience in a wide variety of roles in communication, Aniisu Verghese is on a roll, enabling professionals, businesses, researchers and students grasp the real value of internal communication.

Aniisu believes that today’s complex business and customer environment will not support a standalone internal communications campaign. An integrated plan coupled with a multi-pronged approach, leveraging multiple channels including the social media will help derive the requisite results.

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We just turned Five!

December 10 is a special day for Yorke Communications. We appreciate your association with us. Thanks for being part of our story.


India–Pakistan: Brilliant Google, Brilliant Marketing

Google’s recent video has gone viral, getting a whopping 70,00,000+ views within a few days of launch. This brilliant video emphasizes Google’s services like Search, Now, Maps, Google+ and Business listing, which are all featured along with their latest devices, the Nexus 5 & 7, and the new OS Android4.4 KitKat.

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Harness Digital Marketing: Don’t Get Thrown Off!

Unconventional and creative ideas pay off in all business fields. While there are limitless examples of eccentric marketing in the real world, online marketing is still in its nascent stage! As brands realize how to utilize the imagination of web users by thinking outside the box, their social presence is being planned intelligently. Read more

2013/2014 TechTarget Media Consumption Research Brief



TechTarget has just published a media consumption report, which focuses on how buyers are dictating content marketing and sales strategies globally.

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