Newsletter – August 2013


The Pitch

Why Outsource Content?

Outsourcing Content Development

Companies of all sizes are harnessing content to develop their brand presence and  connect with their customers. However, it is challenging to sustain content creation.

Therefore the primary reasons to outsource content are:

  • Reduced costs and improved level of efficiency
  • A high level of standardisation across projects
  • Quick turnaround
  • Enhanced brand awareness

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Story Telling


A Sustained Content Strategy for Better Impact

Manthan Systems, a leading producer of retail business intelligence solutions, focuses on a sustained content marketing strategy. The overriding goal has been to create an indelible impression that’s FRESH — Manthan System’s thought leadership portal — is the one-stop-shop for specialized retail analytics resources that can provide customers and prospects the much-desired value-add. Read more.
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4 reasons to outsource content development

Lacking the time and resources needed to successfully churn out effective content? Explore why you should seriously consider the advantages of content outsourcing over creating content in-house. Read more.

“Thank you for calling customer support”

Communication is the key. An experience on how customer support executives should be. Read more.

Engaging better with employees

Employee Engagement.Arpita Bose takes stock of employee engagement in India, its evolution, challenges, trends, and future at the workshop ‘Internal Communications 301 – Employee Engagement and Beyond’ conducted by Aniisu Verghese. Read more.


Featured Services


White Papers

Case Study Development

White Paper

A white paper is a marketing tool that describes the technology or a product, which will help a prospective customer solve a problem. This is a persuasive essay, and may have technical terminology; however the arguments and facts  are written in a way customers understand.  Read more.

Content Talk

Lopamudra B.
Making a mark through leading edge communication  

Starting her career as a journalist at a publication of the Anandabazar Patrika group (ABP), she gradually joined the communication bandwagon, and over the last 19 years, has graduated to become a fine marketing and communication expert. Lopamudra Bhattacharya, Senior Director, Communication & Branding, SunGard Global Technology, is indeed a great repository of knowledge as well as experience in marketing and corporate communication. What sets her apart is her dynamic ability to anticipate and adapt to the changing trends and developments in the industry, and to design suitable solutions and strategies that generate maximum results. Read more.