A simple Google trends search on Influencer Marketing Vs Paid Ads has revealed this:
Which means blue rocks and red sucks. We can see a sudden steep upward curve of influencer marketing in the last two three years. Paid campaigns have remained more or less flat for a decade.
Flashback: Influencer Marketing story from India
Sixteen years ago when Hyundai Motor India approached Shah Rukh Khan to endorse the Santro, its first compact car, the company was struggling to get dealership partners. But with Mr. Khan on board, things changed and rest is history. The company sold so many Santros that it remains the highest selling compact car for Hyundai. The business world looks even today at the association of Hyundai and Shah Rukh Khan as a good example of brand ambassadorship. [Read more…]