Harnessing the power of digital in content and learning


While everything around has entered the digital world, the education sector was never late to get onto the technology bandwagon. The education and learning vertical is embracing technology to deliver quality content to students. These collateral range from interactive videos and audios to simulations and gamification in learning.

The government’s efforts to make online learning available to students across the country has further transformed this domain. Projects such as the National Programme on Technology Enhanced Learning (NPTEL), funded by the Union Ministry of Human Resource Development, aim to enhance the quality of education in India by offering free online courseware in the Engineering, Science and Humanities streams.[i]

Companies and individuals are now considering MOOCs or Massive Open Online Courses, a platform that offers students quality courses via the web, to enhance their skills and prepare them for new and challenging tasks. This model helps overcome some of the infrastructure issues that plague India’s education, as well as lack of qualified teachers. With web-based platforms, education has become more democratized than before.

Digital learning drives business solutions

With the explosion of hand-held devices and high-speed Internet, learners today can access education content anywhere and at any time. A report by India Brand Equity Foundation (IBEF) suggests that India’s online education market size is expected to touch $ 40 billion by 2017.[ii]

Online education could also be the answer to skilled manpower-related issues in the country. Entry level as well as mid-level professionals are on a constant quest to upskill and update themselves on the latest developments in the industry in order to enhance earning potential and achieve professional success. Organizations too are increasingly using digital learning resources to channel knowledge into ideas and thereby drive innovation to create business solutions. Individuals who are looking to acquire new skills to get jobs can benefit from MOOCs. According to the Deloitte fourth annual report, “Global Human Capital Trends 2016: The new organization, Different by design” points out that 43 percent of companies feel comfortable incorporating MOOCs into their learning platforms.

Studies also indicate that India and China will be the top countries for project management roles, creating about 4 million and 8.1 million jobs, respectively, by 2020. It, therefore, comes as no surprise that companies are leveraging content and offering certification courses to up-skill employees. All this requires top-notch content that can be disseminated online and increasingly on hand-held devices such as smartphones and tablets.

Quality is imperative to digital educational content

Digital content has spread its web everywhere. The question is how to create and deliver compelling content effectively, specifically when content can take any form or type. Many companies are consequently entering a new arena. They are aggregating content from universities, content houses or experts and taking it to learners and educators. Digital content resources are mushrooming and quality content will make all the difference in shaping India’s future and bridging the skills gap.