Integrating goals and outcomes
Your business is unique. It needs a unique online and offline presence. Marketing goes beyond only making sales closures. It is about delivering value to your customers.
We specialize in integrated programs that focus on customer engagement and optimizing conversions.
Our result-oriented marketing campaigns for B2B and B2C clients in different sectors gives our clients an upper hand in maintaining their customer lifecycle by outperforming their competitors.
Tailored digital campaigns
Our outcome-based content and digital marketing team works with you to understand your goals and devises a strategy that is a combination of Inbound and Outbound Marketing campaigns.
We assign KPIs after understanding your goals that include:
• Increased traffic
• Lead generation
• Increased sales
• Brand awareness
• Brand perception
• Product(s)/services launch
• Event promotion
• Conversion rates
• Social media outreach
• Customer turnover rate
Your business needs to make the loudest noise in the digital world. Our experienced and creative team understands your potential audience, captures their attention and makes your brand a part of their lives.
Our approach involves:
• Market research and analysis – strategic planning, competitor analysis
• Content strategy – creation and management
• Organic search – on-page and off-page SEO, reputation management
• Paid search and display advertising
• Social media management – community management, social outreach, social analysis
• Email marketing
• Marketing automation
• Insight and analytics
• Design and development
• PR and blogger outreach
Managing the marketing campaign of your business is a continual process, and our team is on it all the time. Our team of talented professionals comprises project managers, content writers, digital marketing executives, social media experts, campaign managers, designers and developers. Our project managers share the results with you, discuss the KPIs and goals, where the campaign can improve and the next steps. We make sure that your brand continues to keep up the voice and play an important part of your customers’ lives.
Find out more about how we drive your business to success.
Here’s what we can do to get you the outcomes
Research and Audit
Research insights are critical to our result-driven approach. It leads to strategic planning and management. Our market research and audits enable us to understand your consumer, what they want, and how they behave. It turns searchers into visitors, visitors into leads, and leads into customers.
Content Strategy, Creation and Management
Content is king — even now! Our expert team of writers can understand a client brief, and structure content accordingly even with limited information. Our content marketing strategies will enable you to perfect the market and create brand awareness. From stunning SEO driven website content and blogs to SEO driven marketing collateral such as infographics, e-books, brochures/flyers, articles, video content, landing pages, microsites, ecommerce/retail content, newsletters and white papers.
Design and Development
We not only create designs that will reflect your brand’s image but also make sure that it is compatible for digital and non-digital platforms. We develop fully responsive marketing collateral that leads to a positive user experience.
Search Engine Optimization
Become front runners on search engines — organically! We follow four stages of planning your business’ SEO strategy — analysis, management, reporting and maintenance (on-page and off-page)
While you wait for SEO to bring in those gradual conversions, a more aggressive approach is PPC. It is the key element in any online marketing campaign. We follow a four-step model for SCM — keyword analysis, match-type analysis, ROI analysis and landing page/microsite analysis.
Move beyond email blasts to lead nurturing through our marketing automation services. Our integrated inbound marketing strategy will ensure greater ROI on the marketing initiatives.
PR and Blogger Outreach
Our PR team has the expertise working with both B2B and B2C clients and understand the importance of promotion through tailored copy writing. PR activities will involve blog writing, thought leadership, feature placements, press releases, news stories carved from company statements and surveys.
We understand the power of blogs and how it can surge your brand’s awareness. Our team of bloggers are aware of what blog owners are looking for and can promote your products and services. Blogger outreach involves reviewing a company’s products and services, a company expert’s opinion on their services and organizing blogger events. This will create increase in brand awareness, better ranking, mentions on trusted sources with a wide readership and high volume of social shares and links.