Instagram is a visually-led, photo and video-sharing social media network that has garnered more than 400 million users since its launch. More than 55 million photos are shared every day on the site and contrary to popular perception, not all of these photos are of celebrities, food or cute pets. What does this mean? It means that Instagram can offer a huge marketing opportunity to businesses.
How Instagram is NOT Facebook
Case in point – FedEx, IBM, Microsoft and a host of others. But Instagram does not have links to your products or blog post. It cannot direct traffic to your website. So how could it be a marketing tool? Well, you need to think a bit differently with Instagram. [Read more…]