Producing unique content is a challenge for businesses. Interactive content adds value for the user by creating a two-way dialogue – enabling a tailored, user-focused experience from start to finish.
When Expedia took up the initiative of creating a unique experience for children battling cancer at St. Jude Children’s Research Hospital in Memphis, they didn’t fathom the extent of its impact. These children are incapable of traveling but desire to see the world; Expedia chose to bring the world to them. They use interactive content to make the difference.
Expedia employees travel to exotic locations where, with the use of 360° cameras and live-streaming technology, they share the power of travel with kids who need it most. Expedia urges its users to donate their travel points so that these terminally ill children get a chance to see the world in virtual reality. In return not only does Expedia fulfill its social responsibility but also gains mileage as a brand. [Read more…]